Path 02 — Secondary Service
Turn a Good Idea Into a Better Product.
More than 20 years of product development experience helping companies transform ideas into products that can be manufactured, commercialized, and sold.
The Problem
A Great Idea Isn’t Enough.
Successful products have to work for the customer, the business, the manufacturer, and the market. Product development goes wrong when those considerations become disconnected. CAMIC combines product design, commercialization, entrepreneurship, and business strategy to help companies develop products with the entire business in mind.
The Process
Discover. Design. Develop. Commercialize.
Understand the opportunity.
The customer, market, business opportunity, requirements, and constraints.
Shape the concept.
Concepts, architecture, features, usability, and design direction.
Build and refine.
Prototype, test, refine, engineer, and prepare for manufacturing.
Bring it to market.
Align manufacturing, pricing, positioning, market strategy, and launch.
Services
Where CAMIC Can Help.
A Sampling of the Work
20+ Years, Built by Hand.
From concept sketch to 3D-printed prototype to finished retail packaging — a cross-section of products, brands, and categories CAMIC has developed.
Child-Resistant Medicine Bottle
NutraMilk Nut Milk Maker
NutraMilk — Global Innovation Award
Brewista ratio:scale — Best New Product
Brewista Artisan Kettle
Iris Scientific Instrument
B-Lax Lacrosse Trainer
Innovative Laundry Basket
Whoopie Pies — Concept Sketches
Whoopie Pies Packaging Concept
Qdoba Queso Dipping Sauce
Fresh Selections Marinara
Ergonomic Mouse Concept
LED Ceiling Fan — Patent
LED Ceiling Fan — Prototype
Coca-Cola — Automated Fulfillment
Custom Woodworking
Wearable Product — Use Illustration
The Differentiator
Product Development With the Business Model in Mind.
Many products fail because development focuses exclusively on creating the object. CAMIC also asks:
- Can it be manufactured?
- Can it be sold profitably?
- Does the customer actually want it?
- Can the business support it?
- Should the company even build it?
Sometimes the most valuable product development decision is knowing what not to develop.
Product thinking is only half the equation.
CAMIC also helps companies with the business side — revenue, customers, pricing, and go-to-market strategy — so the product you build has a business built to sell it.
Explore Business GrowthGet Started
Have an Idea Worth Developing?
Let’s talk about what it would take to turn it into a real, sellable product.