Business Development & Strategy Consulting

Grow the Parts of Your Business That Actually Make Money.

CAMIC Designs helps companies identify where they’re making money, where they’re losing it, and where the greatest opportunities for growth exist — then builds practical strategies to increase revenue, profitability, customers, and long-term value.

Business Strategy Business Development Revenue Growth Product Development

The Problem

Your Business Is Busy. But Is It Growing?

Most companies don’t struggle because their people aren’t working hard — they struggle because time, money, and talent are spread across too many priorities. Every part of your business fits one of four categories:

01

Do More Of

Identify the customers, products, services, employees, partnerships, and activities creating the greatest value.

02

Do Less Of

Find activities consuming resources without producing sufficient return.

03

Stop Doing Now

Identify products, processes, customers, initiatives, or habits actively hurting profitability and distracting the organization.

04

Start Doing

Pursue the high-potential opportunity your organization is currently missing.

The Outcome

Strategy Should Improve the Bottom Line.

Not describe consulting as the end result — describe outcomes.

Increase revenue
Improve profitability
Find new customers
Eliminate wasteful initiatives

The goal isn’t more strategy. The goal is a better business.

How Can CAMIC Help?

Two Paths Forward — One Guide Who Understands Both.

PATH 01 — PRIMARY

Grow My Business

Business Development & Strategy Consulting

For organizations that want to increase revenue, profitability, customers, and business value.

Business Performance AnalysisRevenue AnalysisCustomer Profitability BD StrategyPricing StrategyGo-to-Market
Explore Business Growth
PATH 02 — SECONDARY

Develop My Product

Product Development & Commercialization

For companies, entrepreneurs, and organizations developing new physical products or improving existing ones.

Product StrategyIndustrial DesignPrototypingCommercialization
Explore Product Development
Michael Caston, Founder of CAMIC Designs

Your Guide

Business Strategy From Someone Who Has Actually Built Things.

I’ve spent more than 20 years working at the intersection of business, innovation, product development, entrepreneurship, and education. I’ve designed products. I’ve built businesses. I’ve advised entrepreneurs. I’ve led innovation initiatives. I’ve taught product development, innovation, entrepreneurship, and business strategy.

I don’t look only at the spreadsheet. I look at the products, customers, employees, operations, opportunities, market, and business model behind the numbers — because improving the bottom line usually requires understanding how all of those pieces work together.

Michael Caston, Ph.D., MID Business Strategist · Entrepreneur · Product Designer · Innovation & Entrepreneurship Educator
20+ Yrs
Product Development & Innovation Experience
Hundreds
Products Designed & Developed
Founder
CAMIC Designs, est. 2007
Ph.D.
Business Administration
MID
Master of Industrial Design

The Plan

A Simple Process for Better Business Decisions.

01 DIAGNOSE

Understand the business.

We examine customers, revenue, margins, products, services, employees, operations, business development, and market opportunities — to understand what’s actually happening rather than relying on assumptions.

02 PRIORITIZE

Decide what matters.

We determine what you should do more of, less of, and stop doing — and which opportunities deserve resources.

03 GROW

Build the strategy.

We turn those decisions into an actionable growth strategy with priorities, responsibilities, metrics, and next steps.

Team meeting and working through strategy together

Who We Work With

Built for Businesses That Are Ready to Grow.

Small & Mid-Sized BusinessesManufacturing & TechnologyProfessional ServicesStartupsEntrepreneurs & Product Companies

The Cost of Waiting

Doing More Isn’t Always the Answer.

Sometimes growth requires adding something. Sometimes it requires removing something. Without clear priorities, companies can spend years:

  • Chasing customers that aren’t profitable
  • Maintaining products nobody should be selling anymore
  • Launching initiatives that never create meaningful return

The Outcome

Imagine Knowing Exactly Where to Focus.

Imagine having clarity about:

  • Your most valuable customers and most profitable services
  • Your strongest growth opportunities
  • The three or four priorities that could change your trajectory

Let’s Talk

Your Business Already Has Opportunities. Let’s Find the Ones Worth Pursuing.

Schedule a conversation about where your business is today, where you want it to go, and what’s standing in the way.